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Everyone wants to be a winner, but the sports betting industry wouldn’t exist if that was possible. Bettors are competing against each other in a relative-skills competition in a winner takes all environment. What are the consequences of…

Manchester City will face Aston Villa this Sunday in the League Cup final at Wembley Stadium with Pep Guardiola’s side heavy favourites to retain the trophy for the third time in successive seasons. With City predicted to win comfortably, can…

Is finding value in overlooked outliers a feasible betting strategy? How could such an outlier be found? This article discusses the opportunities and difficulties presented by searching for overlooked teams in the betting market.

Traditionally, inter-conference games in the NHL tend not to garner as much attention or interest as intra-conference or divisional fixtures. Does this mean these games present more potential betting value to customers and can analysing data from…

The Russian Premier League returns from its winter break with a big match between defending champions and league leaders Zenit Saint Petersburg and a Lokomotiv Moscow team whose title ambitions have been severely damaged by a run of one win in six…

Darts betting has become increasingly popular over the last decade and is now established as an exciting sport to bet on with tournaments running throughout the year. So how do darts matches work, what darts markets and competitions are available…

UFC Fight Night 169 will be crowning a new Flyweight Champion as Joseph Benavidez and Deiveson Figueiredo face off for the vacant title. Will it be third time lucky for the veteran Benavidez, or can the ‘God of War’ who has taken the flyweight…

With this year’s tennis season now underway, it is a good time to take an alternative look at how success and failure can emerge on the court. In the third article of a four-part series analysing variants in professional tennis, Dan Weston studies…

After their dramatic first fight ended in a controversial draw, Deontay Wilder and Tyson Fury will meet again on February 22, at the MGM Grand Garden Arena, in Las Vegas. Who is the favourite this time around and where does the value lie? Read on…

There are ample resources out there to help bettors inform the decision making process when making a bet. Authored by Andrew Mack, Statistical Sports Models in Excel is one such resource. Is it worth a read? Read on to find out.