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Despite being one of the biggest domestic matches on the planet, in recent years, El Clásico has almost become just as much about two of the players adorning the pitch as it has about the clubs. So before taking advantage of our El Clásico…

Does the result of El Clásico hinge on the performances of Cristiano Ronaldo and Lionel Messi or is there more to this encounter than just those two? Mark Taylor analyses the data to see how Real Madrid and Barcelona perform when they can't rely…

Research in neuro-economics, the science that seeks to explain human decision-making, has shown that money-making experiences are processed by the brain in the same way as chemically-induced highs, while financial losses are handled as if mortal…

The launch of our new NBA Live betting product, taking customers the heart of the action with non-stop betting from tip-off, has been very well received so far this season. But at Pinnacle, we are always looking to constantly improve, hence our…

The prestigious ATP World Tour Finals signals the end of an action-packed 2015 tennis season, and, as usual, the top eight players in the world gather at the O2 Arena in London for the week-long event, which starts on Sunday 15th November. Our…

With the usual suspects reaching the latter stages of tournaments more and more often, is there ever an opportunity to profit on the outsider? Dan Weston goes over the statistics and tries to pinpoint where value can be had when betting on the…

The UFC heads down under for the second time in its short history this Saturday and someone's 0 has got to go as Ronda Rousey and Holly Holm face-off in the main event. We weigh up the chances of anything other than a first round Rousey victory.

An increasing number of academics are turning their focus to sports betting but how do you go about finding and getting free access to this cutting edge research? Dominic Cortis a regular Pinnacle contributor, and lecturer in maths, explains.

How do bookmakers display probabilities as odds? How are expected profits calculated? Read on for an academic description of odds from the perspective of a bookmaker, now available for public access thanks to Pinnacle.

With the qualifying playoffs now decided, the newly formatted UEFA European Championship finals has its 24 nations. Our soccer analytics expert Mark Taylor looks into how much of a bearing FIFA ranking could play in France next year.