03 Mar 2020

Pinnacle becomes Official Betting Partner for FLASHPOINT 2020

Pinnacle has agreed to renew its deal with FACEIT and sponsor the online gaming platform’s premium esports event for 2020.

Pinnacle has renewed its partnership with FACEIT that will see the online bookmaker sponsor the organisation’s brand new highlight event, FLASHPOINT, for the entirety of 2020. Having worked together throughout 2019, Pinnacle have taken the option to renew with FACEIT and become the first sponsor official sponsor of the new CS:GO league.

FLASHPOINT begins with The Pinnacle Open on March 3-5, where eight teams will compete at the FACEIT Studios in Los Angeles for a chance to secure a spot in the opening weekend of FLASHPOINT on March 13.

In addition to the previous agreement that included real-time odds integration across FACEIT’s English stream for the event, Pinnacle will now also feature on multiple language streams for FLASHPOINT 2020, while also creating an engagement-led experience for fans through fan polls and talent predictions for matches throughout the event.

Paris Smith, CEO at Pinnacle:

“Pinnacle’s passion for esports over the last decade has driven us to always look at ways to improve the customer experience and continue to build our presence within the community. While we do a lot of work internally to ensure that happens, partnering with the likes of FACEIT is also an integral part of achieving these goals.

Renewing this partnership was an easy decision for us to make. We really enjoyed working with FACEIT in 2019. Last year was a resounding success, we had plenty of positive feedback about our involvement with FACEIT and the content we produced together was top quality. The key in all of this for us was the potential to take the fan’s experience to the next level and we’re confident that working with the team at FACEIT can make that happen. At the very outset of our partnership, we were aligned in our goals of helping the industry grow and the esports community thrive. We feel like we did a lot of good work to achieve those goals last year and we’re very excited about what the next chapter has in store.”

Kent Wakeford, Co-Founder of Gen.G (one of the founding teams of the league) added:

“We’re delighted to partner with Pinnacle who sees our vision for a sustainable and profitable CS:GO league built for the fans. We believe we will have one of the most entertaining leagues in the world to develop the next generation of talent and players. We want our fans to interact with FLASHPOINT in unprecedented ways. Pinnacle will bring that level of engagement for us.”

As well as the multiple language stream coverage, it is expected that both parties will work to produce more fan-led content around the FLASHPOINT event throughout 2020. Both Pinnacle and FACEIT are also looking at increased collaboration across other FACEIT products to further strengthen the partnership.

About Pinnacle -Pinnacle is a respected industry leader with over 20 years’ experience in online betting. In addition to an established reputation for always offering the best value and an unrivalled betting experience, the online bookmaker is also widely regarded as the pioneer of esports betting. Pinnacle took its first esports bet back in 2010 and has been committed to the development of the sport ever since.

About FLASHPOINT - FLASHPOINT was established in 2019 by some of the most influential leaders in esports who hail from world renowned esports organizations, Cloud9, MIBR, Dignitas, Gen.G, C0ntact Esports and Mad Lions. Together they created and fully funded FLASHPOINT, a brand new Counter Strike: Global Offensive (CS:GO) league and the first esports league to be owned and run by team organizations. FLASHPOINT aims to create sustainability and prosperity for both players and team organizations while delivering differentiated content and storytelling to fans around the world.